extrait de l'article de Justin Fox:
one of the most interesting questions in business has become how much work people will do for free
ou encore :
Wikipedia is, of course, a prime example of the gift economy at work. Argue about its inaccuracies all you want, but the volunteer-authored online encyclopedia is on its way to becoming (if it isn't already) the world's dominant reference resource.
Alors oui, il est clair que la personne qui inventera un moyen flexible de rémunérer les contributions du public sera proclamé inventeur du Web 3.0.